Delight: Retain Existing Customers and Encourage Referrals
In the journey of marketing, the ‘Delight’ stage is a crucial and often undervalued phase where businesses focus on providing exceptional customer service to not only retain existing customers but also to encourage referrals. Here are three actionable strategies to excel in the Delight stage of marketing: Personalized After-Sale Follow-Up: Post-purchase engagement can significantly impact […]
Invite: Transition from Nurturing Your Audience to Directly Asking for the Sale
In the marketing funnel, the ‘Invite’ stage is pivotal. It’s where you transition from nurturing your audience to directly asking for the sale. This stage requires tact and strategy to convert your nurtured leads into customers effectively. Here are three actionable strategies to master the Invite stage in your marketing campaign: Craft Compelling Calls-to-Action […]
The 12 Best Places to Add a Sign Up Form
We’ve all seen the typical email sign up form on the side bar of a website. It’s pretty much commonplace. But did you know there are other places that can work just as effectively? Make time to review these to make sure you’re not missing out on revenue opportunities. Now, let’s have a look! 1) Your Home […]
Website Traffic – Where Are You Sending Them?
Alright so you have them hooked … they are on your social media sites and your blog, they are watching videos and listening to your videos and webinars. Great! Now what? They want more so you direct them to your website. But where on your website is the question? Should you send them to:• A […]
Confirmation Pages: Your Key to Increasing Conversions
Congratulations! You’ve convinced someone to sign up for your email list. Obviously you are doing something right – right? But it’s not over yet – that is it’s not over until they’ve opted in. The law requires a double opt-in for every subscriber so they can be sure they’re the ones who signed up for your email list. […]