The very first thing I do when writing a headline is trying to think as my audience would. As a consumer looking for this product or service – what would attract me to a headline? What words would the headline use to draw me in? What would make me want to keep reading? […]
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As the web trends more and more towards social networking, your personal brand is becoming increasingly more important. People are sharing things about you, videos of you, articles written by you day in and day out. There’s no way to really know who’s being exposed to you and your work. Think of your personal brand
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Finding your Unique Selling Proposition (USP) is a crucial step in setting your business apart from the competition and attracting your target audience. Here are some steps to help you discover your USP: Identify Your Target Audience: Start by clearly defining your ideal customers or clients. Understand their needs, preferences, pain points, and aspirations. Your
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We’ve all seen the typical email sign up form on the side bar of a website. It’s pretty much commonplace. But did you know there are other places that can work just as effectively? Make time to review these to make sure you’re not missing out on revenue opportunities. Now, let’s have a look! 1) Your Home
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Understanding how your customers think can help you immeasurably. Imagine being able to talk to them in a manner that they not only understand but relate to. Marketing isn’t about appealing to the masses and communicating with a group. It’s about making every single person you’re marketing to feel as if you’re talking directly to
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Selling to your existing customers is one of the most valuable skills you could develop as a marketer. Because your customers already have trust built up with you and you can market to them over a longer period of time, back-end sales techniques are a little different than front-end techniques. Most Importantly: Have a Good
Back End Sales Techniques Read More »
Alright so you have them hooked … they are on your social media sites and your blog, they are watching videos and listening to your videos and webinars. Great! Now what? They want more so you direct them to your website. But where on your website is the question? Should you send them to:• A
Website Traffic – Where Are You Sending Them? Read More »
Congratulations! You’ve convinced someone to sign up for your email list. Obviously you are doing something right – right? But it’s not over yet – that is it’s not over until they’ve opted in. The law requires a double opt-in for every subscriber so they can be sure they’re the ones who signed up for your email list.
Confirmation Pages: Your Key to Increasing Conversions Read More »
Building a long-lasting profitable business means building customer loyalty that lasts. Here’s how. Be Undyingly Dedicated to Customer Satisfaction The best and most successful companies in the world are companies that care deeply about the customer experience. Amazon.com was not the first company to sell books online. In fact, they were number four or five
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Many new online marketers are, quite frankly, afraid of popups. They think they’re intrusive, obnoxious and kind of a PITA. But as a business owner and online marketing manager, I have to tell you that popups offer enormously good conversion rates. In fact, in some cases it has been proven that popups work more than 1000%
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