We’ve all seen the typical email sign up form on the side bar of a website. It’s pretty much commonplace.
But did you know there are other places that can work just as effectively?
Make time to review these to make sure you’re not missing out on revenue opportunities.
Now, let’s have a look!
1) Your Home Page
Some business owners use a landing page as their home page so they can collect email addresses right away before sending the visitor on to read the content. If you make this as unobtrusive as possible and make it easy for your audience member to click through to the content you’ll increase subscription rate exponentially.
2) The Feature Box
Many themes today have a feature box for “featured content”. Why not put a sign up box there instead? You can also just use the spot that is “above the fold” and the first thing people see when they sign onto your website. Tell them why people sign up and give plenty of information in the feature box.
3) The Side Bar
Yes, you can still use the side bar up at the top right for a sign up box for your email list! Even though many will ignore it, those who like signing up for free things will look for it here since it’s the most common and popular spot for an email sign up form.
4) A Pop-Up Form
You might not like this idea, but if you have doubts you should let them go. Popups of all kinds work. The trick is to make them unobtrusive and easy to bypass. Create copy that grabs a visitor’s attention and makes them want to sign up. You can have popups, pop-unders, pop ups that come up when people are leaving the page, sliders that slide up from the bottom and more. The concept is the same. Make it interesting, and make it easy to get out of.
5) Social Media
There is a way to put an email list sign up on every single social network that you may use. You can usually put it in the profile area someplace or you can put it more aggressively as the landing page depending on which social media service it is. It’s wise to have this on all your social media networks.
6) Site Registration
There is something called the “hello bar” which is above the menu on the very top of the page. You can actually ask for people to register for your site to get free access to all of your content while giving them access to some of the content without registering. Offer them something special to register outside of content too and you’ll get more signups.
7) The Footer
You might think this area is just a waste of space, but the truth is, some people do look at the footer. They go there to read your disclaimers or they end up there due to reading through your content. You may as well put a sign up form there too in order to get those audience members who prefer to read every word first.
8) On Blog Posts
Before and after your blog posts you can put unobtrusive sign up forms that will get results. It can be as simple as, “Do you like this content? If so sign up for more.” Include a space for their email address so they can learn more or get notified of more content like what they just read.
9) Your About Page
The about page is probably one of the most misused spaces on a business website. People get confused because it says “about us” so they write it “about us” but it should really be written with your audience in mind about be about them. Tell them about themselves and how your website benefits them and then give them an opportunity to sign up and learn more.
10) Resource Page
Most business websites have a resource page today that lists tools and other information for the reader all in one organized area. This is a great place to include a newsletter sign up. Because after all, if people want more great resources, they should sign up, right?
11) Menu Bar
Include a spot for newsletter sign up on your menu bar. When someone clicks “sign up” or “newsletter” they can then get either a quick pop up that lets them sign up now or a squeeze page that gives them more information about the email list and what they’re signing up for.
12) Exclusive Content Access
There aren’t any hard and fast rules that say you have to give the public free access to all your content. You should. in fact. put most of your content in your email marketing messages.
Your audience is always a very important consideration.