As we’ve just passed into the new year, I’m putting the finishing touches on my annual plan. One of my primary goals for this year is to attract more people into my community who are looking for the types of offerings I have and those I plan to create.Â
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That led me to create a list of ways that I can build my list. I was told this by one of my first mentors and is so incredibly true…
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“You should be doing something every single day to build your list.”Â
Creating leads online is critical for any business looking to expand their customer base and generate potential clients.Â
Creating leads online is critical for any business looking to expand their customer base and generate potential clients.Â
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So, for the “attract” component of the marketing system I follow (attract, engage, nurture, invite, delight), here’s what I’ve come up with so far. I hope this helps to stimulate some ideas for you too!
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Content Marketing:
- Publish high-quality blog posts, articles, and guides that provide value to your target audience.
- Create informative videos and share them on platforms like YouTube.
Social Media Marketing:
- Build a strong presence on social media platforms relevant to your business.
- Engage with your audience through posts, comments, and direct messages.
Email Marketing:
- Develop a compelling email list and send targeted email campaigns.
- Offer incentives like discounts or free resources to encourage sign-ups.
Search Engine Optimization (SEO):
- Optimize your website for search engines to improve organic search traffic.
- Use relevant keywords and create valuable content.
- Create enticing Pinterest pins that lead people back to your website for continuing or related content.
Pay-Per-Click (PPC) Advertising:
- Run targeted ads on platforms like Google Ads and Facebook Ads.
- Use precise targeting options to reach potential leads.
Content Offers:
- Create downloadable ebooks, whitepapers, templates, or webinars.
- Require users to provide their contact information to access the content.
Webinars and Workshops:
- Host webinars or online workshops on topics related to your industry.
- Collect attendee information during registration.
Social Media Advertising:
- Promote your products or services through paid social media ads.
- Target specific demographics and interests.
Affiliate Marketing:
- Partner with affiliates or influencers to promote your products or services.
- Reward them for driving leads or sales.
Referral Programs:
- Encourage existing customers to refer friends or colleagues in exchange for rewards.
- Implement referral tracking systems.
Chatbots and Live Chat:
- Use chatbots on your website to engage visitors and gather contact information.
- Offer live chat support for immediate assistance.
Online Contests and Giveaways:
- Run online contests with entry requirements such as sharing, liking, or subscribing.
- Collect leads from participants.
Guest Posting:
- Contribute guest articles to reputable websites in your niche.
- Include links back to your site for interested readers.
LinkedIn Networking:
- Connect with potential leads on LinkedIn and engage in meaningful conversations.
- Share relevant content with your network.
Online Forums and Communities:
- Participate in forums and online communities related to your industry.
- Provide valuable insights and include a link to your website in your profile.
Online Directories and Listings:
- Ensure your business is listed on relevant online directories and review platforms.
- Include contact information and a link to your website.
Remarketing Campaigns:
- Target users who have previously visited your website with customized ads.
- Encourage them to return and take action.
Influencer Collaborations:
- Partner with influencers to promote your products or services to their followers.
- Leverage their credibility and reach.
Webinars and Podcasts:
- Host or participate in webinars and podcasts within your industry.
- Share your expertise and capture leads through registrations.
Landing Pages:
- Create dedicated landing pages for specific products, services, or offers.
- Optimize them for lead capture with clear calls-to-action.
Networking and Web Conferences:
- Attend virtual networking events and web conferences.
- Connect with attendees and follow up with potential leads.
Online Advertisements in Industry Publications:
- Advertise in online industry publications or newsletters.
- Target a relevant and engaged audience.
Content Syndication:
- Share your content on third-party websites and platforms with a link back to your site.
Quizzes and Surveys:
- Create interactive quizzes or surveys related to your niche.
- Collect contact information as users participate.
Geo-Targeted Marketing:
- Use location-based marketing to target leads in specific geographic areas.
Exit-Intent Popups:
- Display popups with special offers or content as users attempt to leave your website.
Social Proof and Reviews:
- Showcase positive customer reviews and testimonials on your website.
- Build trust and credibility with potential leads.
Mobile Marketing:
- Optimize your website and marketing efforts for mobile users.
- Consider mobile-specific advertising campaigns.
Controversial or Trending Topics:
- Create content or campaigns around trending or controversial topics in your industry.
Collaborative Partnerships:
- Partner with complementary businesses for cross-promotion and lead sharing.
- Participate in giveaways that are aimed at your target market
Remember that the effectiveness of these methods can vary depending on your industry, target audience, and the quality of your approach. It’s essential to continuously analyze and adapt your lead generation strategies to achieve the best results for your specific business.