The very first thing I do when writing a headline is trying to think as my audience would. As a consumer looking for this product or service – what would attract me to a headline? What words would the headline use to draw me in? What would make me want to keep reading? […]
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As the web trends more and more towards social networking, your personal brand is becoming increasingly more important. People are sharing things about you, videos of you, articles written by you day in and day out. There’s no way to really know who’s being exposed to you and your work. Think of your personal brand
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You spend a lot of time in your office. It should be that this space is not only inviting but also energizing, healthy and creative. One way to do this is by simply creating a positive flow of air and mood throughout the space. Here are some quick and easy tips: #1 Keep the
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Finding your Unique Selling Proposition (USP) is a crucial step in setting your business apart from the competition and attracting your target audience. Here are some steps to help you discover your USP: Identify Your Target Audience: Start by clearly defining your ideal customers or clients. Understand their needs, preferences, pain points, and aspirations. Your
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In the journey of marketing, the ‘Delight’ stage is a crucial and often undervalued phase where businesses focus on providing exceptional customer service to not only retain existing customers but also to encourage referrals. Here are three actionable strategies to excel in the Delight stage of marketing: Personalized After-Sale Follow-Up: Post-purchase engagement can significantly impact
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In the marketing funnel, the ‘Invite’ stage is pivotal. It’s where you transition from nurturing your audience to directly asking for the sale. This stage requires tact and strategy to convert your nurtured leads into customers effectively. Here are three actionable strategies to master the Invite stage in your marketing campaign: Craft Compelling Calls-to-Action
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In the ever-evolving landscape of digital marketing, the ‘Nurture’ stage is crucial. It’s where businesses cultivate lasting relationships with their email subscribers. This stage is all about strengthening connections, providing value, and ultimately guiding subscribers towards making a purchase. Here are three actionable strategies to effectively nurture your email list: Segment Your Email List:
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In the realm of digital marketing, the ‘Engage’ stage plays a pivotal role in transforming casual visitors into committed followers or customers. A crucial element of this stage is building an effective email list, which enables direct communication with potential customers. Here are three actionable strategies to enhance your email list sign-ups during the Engage
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As we’ve just passed into the new year, I’m putting the finishing touches on my annual plan. One of my primary goals for this year is to attract more people into my community who are looking for the types of offerings I have and those I plan to create. That led me to create a list
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