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so, you want to start a business?

you’ve come to the right place

Many people talk about starting a business but few make it past the dreaming stage. And even fewer get the business launched and earning enough to reach their financial goals.

What is it that holds back these aspiring entrepreneurs’ success?

 Often, it’s because…

  • Their mindset is stuck on failure and self-doubt

  • They worry that their business won’t earn enough

  • They don’t know what’s involved in getting their business set up

  • They’re not exactly sure what to sell that people will buy

  •  They aren’t clear on how they’ll get people to buy

And sometimes it’s just because they can’t get themselves organized and focused on their goal long enough to reach it.

In Your Own Business Step-by-Step, we’ll show you the critical steps for getting a new business off the ground.

We’ll show you how to pick the business model that’s best for you, how to determine what to sell, the benefit of creating a ‘minimum viable product’, the essential that every startup has to pay attention to, the keys to a successful launch, and more. 

Finally launch the business you’ve been dreaming about!

Hi, I’m Pam Ivey and I’m Certified in Small Business Management – it’s what I went to school for, what I’m passionate about, and what I believe in to, pardon the cliche, create your own destiny. But it’s true. You’ll no longer need to punch a time clock, answer to a miserable boss, or feel your talents are being wasted. 

That’s why I created this course. To give you the opportunity to create your own future, and the freedom to do what you truly love.  

Here’s an overview of the modules in Your Own Business, Step-by-Step and what you’ll learn:


You’ll kickstart the course by giving a quick overview and explaining what people will be able to do by the time they’re done, so that they’re excited to jump in and start learning.

Module 1: Develop a Mindset for Success

In the first module, you’ll explore the characteristics of successful entrepreneurs and help your students recognize that they have the power to change their mindset. Then they’ll identify their big “why” for their business, so that they always have a motivating reason to deal with the challenges of getting a new business off the ground.  

Module 2: Define Your Driving Visions and Values

While knowing why you want to start a business is an important first step, so is having a vision of your life once that business is a reality. In Module 2, you’ll show your students how to identify the vision and values that will guide them on their business-building journey, so that they always stay true to themselves.

Module 3: Pick the Right Business for You

Most of your students will already have a vague idea of the business they want to start, but it’s important to make sure it matches up with their strengths and talents. In Module 3, you’ll show them how to ensure this match is there, so they’ll have the best chances of success. Then you’ll help them set revenue goals, so that they have a way to check their progress as their business gets going.

Module 4: Identify Your Target Customer and Your Niche

There’s no point investing time in building a business if it has no chance of being profitable. In Module 4, you’ll walk your students through the steps for researching their market to see if it can be profitable, getting totally clear on their ideal customer, and determining if they need to niche down further to compete effectively. 

Module 5: Decide What to Offer and How

Once your students understand their target customer, they can make decisions about what to offer that’s also in line with their big “why” and their values and strengths. In Module 5, you’ll explore different business models and how to choose the right one. Then you’ll show your students how to define the unique value they’ll offer and how to design a minimum viable product to test with their market, so they can get feedback before investing too much in one direction.  

Module 6: Set Up the Essentials for Running Your Business

Starting a viable, sustainable business involves a lot more than creating a product and putting it up for sale. There are all sorts of legal, administrative, and financial requirements. In Module 6, you’ll walk through the most common ones that your students have to set up, providing them with a checklist of items to address. They will then need to research any requirements that are specific to their country.

Module 7: Start Branding Your Business Now

Even though your students are starting with a minimum viable product, it’s important to think about their branding from the start. In Module 7, you’ll discuss the elements of an effective brand and how it ties in with their Unique Value Proposition. Then you’ll walk them through how to start branding their first offer, so that it has a clear identity that people will remember.

Module 8: Pick the Right Price

Pricing is always a touchy subject for any business owner since it’s such a big decision that affects revenue. In Module 8, you’ll explore the concept of value vs. price and explain different pricing strategy options. You’ll then give your students the questions they need to ask themselves to pick their strategy and price their MVP. 

Module 9: Set Up Your Marketing

A new business doesn’t need a grand marketing plan to get off the ground, but it pays to have a few strategies in place. In Module 9, you’ll show your students how they can get started with a few good, low cost marketing tactics that are proven effective. You’ll give them a simple 10-point plan to fill in and tell them how to decide which tactics to choose, so they can have something to guide them without being overwhelmed.

Module 10: Your Launch Starts Here

Business launches are exciting, but stressful. In module 10, we’ll explain the importance of carefully planning your launch and how it involves three phases – pre-launch, launch and post-launch. You’ll get ideas and tips for success in each phase and you will put together your own launch plan for your first offer. 


Module 11: Track Your Progress

Successful businesses monitor a few key metrics to make sure they’re on track to achieve their goals. In Module 11, you’ll explain the 7 key metrics that your students should be looking at in their business, so they can use that data to improve and grow in the future.


Module 12: Moving Forward

In this last module, you’ll give your students sound advice on how to make sure they maintain a balance in their life as they immerse themselves in their business. You’ll discuss ways to plan their time, be more productive, and set ongoing goals. They’ll finish up by creating their Action Plan, so they know exactly what they need to do next to make their business dream a permanent reality.


student materials for learning and implementation

Your Own Business Course Book

75 pages of content and instructions, this e-text is a comprehensive guide to starting your own business.

Your Own Business Action Guide

A complete set of worksheets to help you take action on what you learn and continue to move forward throughout the course.

Your Own Business Cliff Notes

A 42 page course overview, which includes the main takeaways, key points and action steps from each module of the course. Use it as a quick time-saving reference when you need it!

YOB Overview Infographic

An ‘at a glance’ visual of the process for starting your own business.

Make Your Dream of Owning a Business Priority.

get the course and get started today.

So, what does all of this cost?

You can see that Your Own Business Step-by-Step packs a lot of value.

But don’t worry, the cost is going to be MUCH less than you think.

Much less than it should be, based on the value of this program…

Grab the Your Own Business Step-by-Step Course Today for Only $197
(Regular Investment: $397 – Save $200!) 

our HAPPINESS guarantee

If you’re not happy, we’re not happy. 

We love to receive compliments for the work we do, but we learn the most from your critical feedback. If you’re not 100% happy with our courses, please let us know. We’ll be delighted to ensure you’re happy. 🙂